Notes
3 min read

AS Agency, the studio I run after hours

A one-person studio for small businesses. I design it, build it, host it and look after it, and you talk to me the whole way.

  • as agency
  • web design
  • freelance
The AS Agency homepage, "Websites that work while you don't.", with a +318% more bookings card tilted over its corner.

AS Agency is what I do in the evenings. I started it in 2024 to build websites for small businesses: a car coding shop, a personal trainer, a detailing studio, a real estate agency, and one alpaca ranch.

It's just me. No account managers, no hand-offs. You talk to the person who designs and writes your code.

What I build

Most small businesses don't need a website for the sake of having one. They need fewer DMs, fewer missed calls and fewer "is Saturday still free?" messages. So that's the brief I start from.

  • Websites and landing pages. Custom-coded, not templated. Fast loads and good Lighthouse scores, so Google and visitors both like them.
  • Web apps. Booking systems, dashboards and internal tools that replace spreadsheets, notebooks and DMs.
  • Everything around them. Design, SEO, analytics, domain, hosting and updates. Handled.

The case that changed the pitch

Alpaka Ranč Slovenija ran every booking through Instagram DMs and a paper notebook. Five-plus hours a day of answering messages and double-checking.

We had a 30-minute call, agreed on a plan and a fixed price, and eight days later they had a 4-step online booking flow with an admin dashboard, calendar views, SMS reminders and analytics. Next.js, Supabase and Twilio.

The Alpaka Ranč case study: the problem, what we built, and the owners' quote next to two phones showing the booking flow.
The Alpaka Ranč case study on the new site.

In the first month: 251 bookings, +318% more than before, and about 30 hours a week the owners got back.

That project is why the site reads the way it does now. Not "premium websites", but websites that work while you don't.

The old site shouted. Big uppercase headline, gradients, a lot of words about boosting your business. The new one leads with the work: the Alpaka Ranč booking flow, real numbers, and the exact process from first call to launch.

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Old site to new: the headline, the case study, the process and the pricing calculator.

The logo kept its two aces, A for Antonio and S for Šumak, but they're cleaner now: a cream ace of hearts behind a black ace of spades. It's on this site too, wherever AS Agency shows up.

How a project goes

  1. A 30-minute call. You explain what's eating your time. We agree on a plan, a fixed price and a launch date.
  2. Design and build. I design around how your customers actually use it, usually on a phone, and build it.
  3. Review on a live link. You click through the real thing and leave comments. Changes go live the same day.
  4. Launch. You say "ship it". I keep hosting and updating it after.

There's a pricing calculator on the site, so you know roughly what it costs before we talk. Consultations are free and revisions are unlimited.

Work with me

I only take a few projects at a time. If your business runs on DMs, a notebook or a spreadsheet, book a free call or say hi.

Thanks for reading.